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Creem mobile app

Creem is one of the most iconic rock mags in history. They relaunched in print publication in 2022, but they have also made their entire archive available digitally. I decided to create a mobile app that makes the content more digestible for smaller screens and tablets instead of relying on web browsers.

  • Letting your savings grow.

    The landing page was a collaborative effort with our brand visual team, where we really pushed the narrative of growth.

  • BankMatch's Top 3 recommendations based on user inuputs.

    A perfect match.

    The results show a users’ top 3 choices. Highlights show how these stack up with the users’ preferences.

  • Picked by the experts.

    One of the key value props of the BankMatch experience is Bankrate’s expert panel. They will be regularly vetting these banks in the program, and adding new institutions as well, to make sure they are still the best of the best.

User testing

During the course of this project, we conducted several interviews with users. The goal was to align on the following:

  • Did the number of questions seem appropriate?

  • What informs your research in choosing a bank? How do you make a final selection?

  • What are they key factors that determine if you choose a bank?

  • Do the choices shown seem like they were catered to you?

After testing, we felt convicted in the BankMatch process as a whole, which focuses on the following: how a user prefers to bank (mobile app vs desktop vs in-person), key features the user wants, and types of product the users are interested in.